C.I
We introduce its CI which contains Corporate philosophy and ideology, business strategy, and future vision of KPX.
CI Concept
Beginning with the harmony among KPX members, it symbolizes the progressive and dynamic image of a global comprehensive chemical company
that thrives day by day through the harmonious integration of humans and nature, and continues to advance further.
- Blue : Symbolizes a future-oriented and challenging spirit.
- Green : Environmentally friendly intent of KPX
Signiture
KPX's signature is a formal representation combining symbol and logo most effectively,
shich is system driectly presenting KPX Chemical to the inside and outside.
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Signiture Standard
KPX's symbol and logo should be necessarily used as combined form, and it should conform to regulated shape and color so that it can form consistent image in visual materials.
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Signiture Horizontal
All signatures should use the standard type in principle, and only use the HORIZONTAL type when space is limited or when it is unavoidable to use a signature of the standard type.
Color System
Exclusive colors are colors that represent KPX and are used for symbols and logos, etc. Auxiliary colors are colors that are used in a dimension that supports the primary color and can be used for forms, signs, etc.
- Pantone 285 C
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RGB ColorR 00G 115B 207
CMYK ColorC 90M 48Y 00K 00
- Pantone 354 C
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RGB ColorR 00G 175B 63
CMYK ColorC 89M 00Y 90K 00
- Pantone Cool Gray 10 C
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RGB ColorR 97G 99B 101
CMYK ColorC 38M 29Y 20K 58